The world’s largest brewer, AB InBev, announced plans to convert its Budweiser brewery to Michelob after rednecks boycotted the famous Budweiser brand. The boycott came when Budweiser sponsored a male TikTok influencer during International Women’s Month. The endorsement by Budweiser provoked its loyal customer base, who typically hold traditional values, to flee to other brands.
The decision to convert the brewery is based on market research by the InBev board following the boycott. “We’ve found that many of our former redneck Budweiser drinkers have switched to Michelob to avoid being associated with Budweiser. For that reason, we will convert America’s largest brewery in St. Loius, from Budweiser to Michelob instead.” The plan also will enable the brewery to rapidly switch production to any of InBev’s other brands. Those include, Bass, Becks, Busch, Cobra, Corona, Goose Island, Hoegarden, Kirin, Landshark, Leffe, Lowenbrau, Modelo, Pacifico, Rolling Rock, Shock Top, and Stella Artois.