AB-Inbev announced today their new Bud Light juice box campaign starring Rachel Zegler. According to Chief Marketing Officer Benoit Garbe, the intent is to attract customers from the previously untapped youth market segment. In a press conference he discussed plans to revive the Bud Light brand. “Well, we tried unsuccessfully to recruit Oliver Anthony to be the new face of Bud Light. We figured with him being a recovering alcoholic and red blooded American, customers would relate. But the idiot turned us down, so we started thinking outside the box. Well, actually we started thinking inside the box. Juice box that is.”
Since Anheuser-Busch can no longer get traction in their traditional market, they’ve decided to tap into a younger crowd. Their research has led them to the conclusion that youth today are seeking novel ways to deal with anxiety and depression. By putting beer into a juice box and promoting it to kids, the company has also embraced that generations need for defiance and disobedience. Garbe concluded, “Rachel Zegler is just the controversial mouthpiece we need to connect with these kids. Little ones across America are sure to love anything a Disney princess does. We just don’t see how a Bud Light juice box campaign can fail.”