The NFL is looking for creative ways to increase its viewership which has been in decline for years. Their marketing geniuses have come up with a brilliant plan to corner the market on transgender sports fans. In order to stay relevant, the NFL has redefined October as “Chest Cancer Awareness Month”. In doing so, they honor the millions of “non breasted victims of cancers traditionally associated with female chest appendages.”
The Susan G Komen foundation has been working closely with the NFL to develop a new awareness icon. The traditional pink ribbon will be replaced with a chestnut brown (Pantone 6019C) ribbon adorned with wisps of curly chest hair. Nike will also be providing specially designed brown shoes for players wishing to show support on the field for chest cancer.
On its website, the NFL claimed, ”we’ve redefined October as Chest Cancer Awareness month to be more inclusive. In doing so, we expect to double or even triple our viewership by attracting millions of trans fans.”